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There's No Time Like the Present to Reinvent the Past
Wausau Paper’s new print promotion, “In Vogue” is a collection of objects with enduring appeal that showcase the time-honored style of Royal Linen. “In Vogue” invites designers and printers to explore trends from the past that continuously reemerge with modern twists and updates – chandeliers have returned to style with new bright, vibrant colors; wide, colorful belts from the seventies and eighties instantly update any modern outfit; traditional plaid patterns in trendy, bright colors adorn everything from shirts to scarves to tennis shoes.
“Royal Linen is experiencing a resurgence among designers and printers. The linen-finished writing, text and cover papers continue to be a favorite for the timeless elegance and crisp sophistication they add to any project. Royal Linen is surprisingly affordable, and its beautiful finish and on-press performance give it lasting prestige,” says Andrea Alstad, brand manager for Wausau Paper. “This new print promotion explores distinctive, trend-right and popular items from the past that continue to shine today. “In Vogue” takes you back to your roots and reveals why the classics never go out of style – just like Royal Linen,” says Alstad.
The print promotion reminds printers and designers about the many ways design is reinvented, and encourages them to add new life to their work with ever beautiful and versatile writing, text and cover Royal Linen brand papers. These linen-finished papers are available in a superb selection of colors and weights. They deliver contemporary flexibility and supreme printability for offset press applications and laser printing. These qualities make Royal Linen a reliable choice for countless projects, from announcements and invitations to business cards and corporate identity.
Confirming Wausau Paper’s commitment to providing sustainable printing solutions, “In Vogue” reaffirms that all Royal Linen writing, text and cover papers are Forest Stewardship Council and most of the offering is also Green Seal certified.
For more information on Wausau Paper’s “In Vogue” print promotion, or for more details on the classic features in the Royal Linen line, visit http://www.wausaupaper.com.
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