Printable Technologies Inc., a leading provider of software as a service (SaaS) web-to-print and media personalization solutions, announced today a new, innovative partnership with DirectSmile the inventor of image personalization.

Printable’s MarcomCentral will be the first SaaS web-to-print solution to integrate DirectSmile’s image personalization. The purely SaaS collateral management solution enables the creation of incredibly eye catching and intelligent marketing materials without the need for internal investments in hardware, software, and development resources.

DirectSmile’s products will also integrate with the entire line of Printable’s variable data publishing (VDP) products including FusionPro Desktop, FusionPro Direct, and FusionPro Server. The 14,000 customers who have installed a FusionPro VDP product will be able to use a familiar interface and rules wizard to produce dynamic templates with image personalization. To maximize the production of personalized images, output files are only available through products with server composition including FusionPro Direct, FusionPro Server, and MarcomCentral.

“Printable is the first turnkey SaaS workflow for image personalization with our business partner DirectSmile, the leader in this space” said Dustin Ritter, Director of Marketing at Printable Technologies. “Now organizations of all sizes can create marketing campaigns with personalized images that can dramatically increase response rates at just a fraction of the cost. We will continually seek solutions that facilitate a greater return on investment for our clients.”

Also for the first time, DirectSmile’s image personalization capabilities can be output to the entire line of FusionPro output formats including PDF, PostScript, VDX, PPML, HP-PPML, VPS, JLYT, VIPP, Digimaster-PostScript, and the recently added AFP.