Pageflex, a division of Bitstream Inc. and a leading developer of enterprise variable data publishing and web-to-print solutions, announced today the release of Pageflex 7.5, which includes more than two dozen customer-requested product enhancements. The vast majority of the Pageflex customer base will benefit from this release with new features being added to Pageflex Campaign Manager, Pageflex Storefront, and Pageflex Studio. Additionally version 7.5 makes available a new module for Pageflex Server that gives customers the option of utilizing Adobe InDesign CS4 Server for their dynamic composition needs while continuing to benefit from the scalable load-balancing and queue-managing capabilities that Pageflex Server provides.

“The Pageflex 7.5 release has been customer driven. We focused on incorporating features and enhancements to make our customers more productive and their businesses more profitable,” comments Anna Magliocco-Chagnon, Bitstream President and CEO. “Many companies use Pageflex directly with their customers, for instance, by using Pageflex Storefront to provide services through a Web-to-print site. This gives us a much more expanded audience. We kept this in mind as we put together version 7.5, and we sought to incorporate enhancements that make our customers’ end users experiences more joyful.”

Pageflex Campaign Manager
Pageflex Campaign Manager enables the creation, execution, and result tracking of multi-channel marketing campaigns that include print, email. pURL, and web microsite components. The 7.5 release expands the scope of Pageflex Campaign Manager with these new features:
Add-a-friend/self opt-in capabilities, including the ability to track opt-in campaign participants, which support creating viral campaigns, construction of trackable Forward To A Friend links for email and websites, or simplifying internal processes for adding fresh leads to a campaign.
Ability to track undeliverable emails via integration with an SMTP server to better assess campaign response rates and to clean bad addresses from mailing lists.