Wausau Paper’s new print promotion, “What You See is What You Get,” showcases the optimal results that can be achieved with digital printing when utilizing the company’s Royal brand of papers

What if everything in life came with a no strings attached guarantee? No fine print, hidden fees or exceptions; what you see is what you get. Wausau Paper’s latest print promotion explores this possibility with the introduction of its new digital print promotion, “WYSIWYG - What You See is What You Get.” Describing the benefits of using the company’s Royal brand of papers on digital presses, the print promotion illustrates how by using this combination, you not only see what you get, but will also like what you see.

“With digital printing there are no surprises. Wouldn’t you like the same from a paper? As a stable and reliable best-seller among printers and designers, the Royal brand offers the ability to create affordable, attention-grabbing projects on digital presses,” said Andrea Alstad, brand manager for Wausau Paper. “This print promotion illustrates how printers and designers can employ digital print technology and short-run capabilities, to receive optimal results with the variety of paper grades available in the Royal brand digital portfolio.”

With Royal, the promotion declares, “What You See is What you Get.” Eliminating expensive, time-consuming press checks, color corrections, ink matches or multiple proofs, Royal provides printers and designers the simplicity and flexibility to achieve premium results without the hassle. Whether you are printing on a Kodak NexPress, Canon ImagePRESS or a Xerox iGen, Royal provides guaranteed performance with no worries. Additionally, Wausau Paper illustrates the variety of options available within the digitally compatible Royal papers – namely, Astroparche, Royal Complements, Royal Cotton, Royal Fiber, Royal Laid, Royal Linen, Royal Marble, and Royal Resource.

As a leader in color paper, digital is no exception. Demonstrating color reproduction on the Royal Resource Bamboo, Royal Complements Winter Wheat and Royal Marble Smoky Quartz, “What You See is What You Get” reminds designers and printers that printing digitally doesn’t have to be reserved to white paper. Additionally, while texture is often seen as unchartered territory, designers and printers are urged to utilize this trend to transform any project. For example, the hard surface of Royal Linen Natural used on a Xerox iGen 4, creates a sophisticated presence as well as adds an eye-catching visual and tactile interest.