Today at the IPEX Media Summit, Xerox Corporation demonstrated its leadership in the global digital production print market by announcing several new deals with customers using Xerox technology and services to boost their bottom lines. The company furthered this leadership position with a preview of IPEX announcements, including news about Xerox’s first production inkjet system.

“The strategy behind adding inkjet to the Xerox portfolio is comparable to how automobile manufacturers offer cars powered by gas, diesel or electricity - each meets a different performance standard,” said Eric Armour, president, Global Business Group, Xerox Corporation. “We delivered breakthrough toner-based color continuous feed solutions allowing new levels of cost, image quality and speed for transpromotional applications. Our new offering will meet similar requirements for those looking for an inkjet option.”

At IPEX, the company will also show enhancements to the Xerox 650/1300 Continuous Feed Printing Systems, toner-based monochrome devices. These include heavy-weight media compatibility, running duplex applications up to 200 gsm and the FreeFlow Print Server 7 and ImageSmooth Technology, delivering unmatched image quality without slowing down the printer.

During the IPEX Media Summit, customers described how Xerox’s digital technology and business development services have successfully opened up new revenue streams:

Cathedral Corporation (U.S.) - This service bureau is the first in the U.S. to install a Xerox 980 Color Continuous Feed System, addressing a growing demand for color and personalized transpromotional pieces. Xerox’s continuous feed technology is meeting Cathedral’s business needs in ways that high-speed inkjet solutions cannot, allowing Cathedral to produce highly targeted communications quickly and cost effectively.