It’s NOT the Lowest Price! It’s Value Delivered that Drives Business
August 26th
Noon to 1:00 p.m. ET

Many graphic communications service providers feel the need to improve their “competitiveness” in an economic downturn by dropping their prices. While print sales may decline in a recession, lowering prices only results in a lower contribution margin and ultimately a loss of profitability. Savvy graphic communications service providers are exploring business strategies that add value for customers and improve their bottom line.

This webinar will provide an up close and detailed look at some pricing strategies that address risk adversity, proof of concept, and value. It is based on InfoTrends’ survey of more than 160 print service providers. Barb Pellow will then moderate a panel discussion with two print service providers about how they maximize margins by focusing on value delivered.

Executive Host: Gina Testa, VP, Graphic Communications Business, Xerox

Moderator: Barb Pellow, Group Director, InfoTrends

Xerox Customer Guest Speakers:
Dave Zamorski, Chief Operating Officer, Associates Graphic Services
Richard Coriaty, Sales Manager, Sir Speedy Whittier

Each webinar attendee will receive “Don’t Commoditize: Price Based on Value Delivered.” This article provides an up close and detailed look at some pricing strategies that address risk adversity, proof of concept, and value. It is based on InfoTrends’ survey of more than 160 print service providers as well as in-depth interviews with eight companies that have extensive experience in offering customized communications.

To register for this free Webinar, visit: https://inter.viewcentral.com/events/cust/single_event.aspx?cid=xeroxex&pid=2&lid=2&payment_type=USD&cbClass=3389&signupkey=webinar&p_cat3_id=25&newregistration=1&first_name=Susan&last_name=Weiss&email=susan.weiss@xerox.com

Upcoming Webinars*

Sept 23: What was HOT at Print 09
Oct 14: Marketing High Value Applications Upstream
Nov 11: Emerging Applications

*All Webinars begin at noon ET.