When it comes to showcasing the power of personalized direct marketing, Xerox Corporation knows the best proof point is a successful campaign, or in this case, 16 of them.

At this week’s Direct Marketing Association annual conference, Xerox is highlighting revenue-producing, personalized direct-marketing customer campaigns that deliver double-digit response rates.

“Personalized, full-color direct-marketing campaigns are recession fighters; we’ve seen our customers and their clients succeed in these tough economic times with highly-targeted, customized projects that touch the consumer in a personal, direct way,” said Shelley Sweeney, vice president, Direct Mail and Service Bureau Segment, Xerox Corporation.

Sixteen members of Xerox’s Premier Partners Global Network, a community of more than 800 leading digital communications services providers, are displaying their marketing campaigns and discussing the benefits of personalization with attendees in Xerox’s booth (No. 2113). Participants include: Anderson Direct Marketing, Aspen Marketing Services, Associates Graphic Services, Avanzado, Budco, Cathedral Corporation, DME, EOS, EU Services, FSSI, Lexinet, The Mahoney Company, Mar Graphics, Quantum Group, Specialist Printing & Direct Mail and The Total Mailing System.

A sampling of the Premier Partners’ marketing campaigns on display - all printed on Xerox iGen3 Digital Production Presses - include: