Xerox will present a free webinar “Marketing High Value Applications Up Stream” on November 11, from noon to 1:00 p.m. Eastern time.

With the economic challenges facing the U.S., the marketing budget in Corporate America is falling victim to intense scrutiny. To ensure continued access to the budgets necessary to adequately promote their brands, marketing executives are continuing to focus on maximizing the ROI of each marketing dollar spent. These are times of significant change in marketing, and print service providers can play a key role in successfully driving that change. This requires you to elevate contacts to the right level in the organization, ensure you have the right tool set in place, and deliver the right value to the client.

Barb Pellow, Group Director at InfoTrends will discuss techniques for reaching top marketing executives, how to articulate your value proposition and solutions organizations have in place to deliver ROI driven marketing campaigns. Barb will be joined by a panel of customers from Xerox to describe their experiences and best practices in Marketing High Value Applications Up Stream.

Executive Host:
Gina Testa, VP, Graphic Communications Business, Xerox

Moderator:
Barb Pellow, Group Director, InfoTrends

Each Webinar attendee will receive “Data-Driven Marketing: The Path Toward Business Growth.” This document discusses the importance of data-driven marketing, considers what marketers can do to find the right data list, and offers advice on how to perform data mining and scaling. A quality data list does not just consist of names and addresses. It includes a purchase history about what people bought, when they bought it, and how much they bought. It also includes birthdates, anniversaries, marital status, the ages of any children, and personal preferences. This information opens up new ways to market more products and services for consumer and business-to-business marketers.

To register for this free Webinar, visit: https://inter.viewcentral.com/events/cust/single_event.aspx?cid=xeroxex&pid=2&lid=2&payment_type=USD&cbClass=3702&signupkey=webinar&p_cat3_id=25&newregistration=1