The new one-day Cross Media West Conference is coming soon to the Anaheim Convention Center in Southern California on Monday, February 22nd. With a morning program for Print Service Providers, an afternoon program for Marketing and Creative Professionals, an optional lunch program in between on Social Media Marketing Strategies, and an Afternoon Networking Mixer, Cross Media West is delivering up an amazing value that you won't want to miss. Cross Media West is produced by Cal Events, which also produces the PrintFest Trade Show, both co-located this year at PMA 2010, the Ultimate Event for Everything Photo.

For only $139, you can register for either the morning or afternoon program, which includes the Networking Mixer, admission to the Tabletop Exhibits Area upstairs, and a one-day expo-hall pass to visit the entire PMA 2010 trade show and PrintFest Expo Pavilion downstairs next to large exhibits from Kodak, HP, Xerox and Fuji. Members of DMAsc, PIASC, APAOC, APALA, AIGA-OC, WITI and other select partners can get the same package for only $99 with a valid Registration Code. You can also attend the Networking Mixer a la carte for only $39 ($29 for partner members). And the first 100 conference registrations also include a free ticket to the Social Media Marketing Strategies lunch program, which is a $49 value a la carte!

The goals for the conference are (1) to educate print service providers how to profitably and successfully deliver cross media marketing campaigns consistently for their customers; and (2) to showcase several recent cross media campaigns and their results to encourage marketing and creative professionals to design more of these measurable campaigns.

Conference Session Topics are:
9:00 to 9:50am Printer General Session
What is Cross Media & Why Should I Care?

10:00 to 10:50am Print Service Providers Conference
Cross Media 2.0 - The Future of Integrated Communications
Marketing in the New Media World
Web To Print - Getting Started
FSC (Forest Stewardship Council) Certification - an Overview

11:00 to 11:50am Print Service Providers Conference
PSP to MSP - Not as Easy as ABC?
Lean Print Production - a Case Study of Beckman Coulter's In-house Printing Operations
Top 10 Things to Consider Before You Purchase Your Next Press - Building a Production Platform to Meet the New Market Realities
Going Green without Going in the Red

12:00 to 1:20pm Sponsored Lunch Program
Social Media Marketing Strategies

1:30 to 2:50pm Marketing & Creative Professionals Conference
Marketing Wellness - a Health Industry Panel
The Next Generation of Direct Mail
Lean Design Process - a Case Study of Beckman Coulter's In-house Design Operations
Life on the Edge - Exploring Emerging Technologies

3:00 to 4:20pm Marketing & Creative Professionals Conference
Email Marketing 2.0
Integrating Direct Mail and Online Marketing - 12 Powerful Strategies for a Breakthrough Campaign