Choosing the award-winning EFI Fiery platform a year ago, Lincoln Envelopes, co-owned by Bradley Moon and his father Larry, has been achieving optimal return on investment – with the highest quality consistent color, maximum productivity, powerful variable data printing (VDP) and innovative workflow – from their 65 ppm (pages per minute) Konica Minolta bizhub™ PRO C6500 color production print system ever since. Located in Lincoln, Neb., one of the fastest growing metro areas in the Midwest, Lincoln Envelopes’ digital printing division is the area’s leading trade-only wholesale variable-data print provider. The EFI Fiery platform, which won the 2007 BERTL’s Best Award for Innovation, is enabling Lincoln Envelopes to grow its direct marketing services business, offering such projects as high-quality, brilliant full color personalized direct mail campaigns, postcards, brochures, newsletters and greeting cards, among others.

“We evaluated the alternatives – and even worked with a competing product for a while - before concluding that the Fiery really is the ideal digital front end, giving us the highest quality output and more flexibility and options than we could think of,” said Larry Moon, co-owner, Lincoln Envelopes. “The Konica Minolta color production print system was a serious investment for us, and the Fiery enables us to derive the highest possible value from it.”

The Fiery IC-303 server delivers the industry’s most open, powerful VDP workflow capability, including support of Fiery FreeForm, industry standard PPML (Personalized Print Markup Language), and a host of legacy proprietary VDP languages. EFI has also forged partnerships with the leading third-party personalization software providers to further ensure that the Fiery platform readily integrates into existing workflows and delivers consistency regardless of whether the job is VDP or non-VDP. The advanced Fiery job management capabilities enable print service providers, like Lincoln Envelopes, to tailor their production process to the type of work they do.

“The color we’re able to produce with the Fiery is amazing, and another of the features that continually impresses us and is a tremendous boost to our VDP is EFI Impose, Fiery Edition, with Visual Imposition Workflow,” continued Moon. “We’re automating job submission and eliminating printing errors with the unlimited templates we can create.”

Underscored by EFI’s being the only company to pass the stringent Altona Test Suite benchmark, the Fiery platform delivers the industry’s most accurate, predictable color. Featuring EFI Fiery ColorWise®, the EFI in-RIP color management system, the Fiery platform delivers color that is consistent across applications, computer platforms, color spaces, and color file formats, and supports the new color specification, Pantone® Goe System. Additionally, the Spot On feature provides the ability to measure and manage spot colors, particularly relevant in achieving corporate colors.