Sun Chemical has launched a dedicated microsite to give customers and visitors a unique insight into the products and services it is showing at drupa 2008 in Düsseldorf, Germany, from May 29 to June 11.

The microsite runs alongside the existing Sun Chemical website and allows visitors to keep abreast of the company's breaking news in the build-up and during drupa 2008, the world's largest exhibition for the printing industry.

The content includes details of the products and services that Sun Chemical plans to showcase during the exhibition, including brand color management system SmartColour, the WetFlex technology and specific new products for the graphic arts industry.

Under the theme of 'Working for You', Rudi Lenz, Sun Chemical's chief executive officer and president, gives a video message welcoming all visitors to the microsite.

In his message, he says, "At this year's drupa 2008 trade show, I am putting our team of industry experts at the visitors' disposal. We will show how the extraordinary people of Sun Chemical are working for our customers to deliver quality, service and innovation."