Studio Advertising Art today released How To Design a Logo, a comprehensive book on logo design for all audiences of all skill levels.

The book introduces the art of trademark design to individuals of all skill levels, making it easy for graphic designers, artists and non-designers alike to apply the specialized techniques outlined in the book to design effective, professional, and creative logos.

How To Design a Logo takes you through the entire design process, from the concept stage through the finished design and the addition of color.

The creation of a memorable brand, instantly communicated through a single idea, is a vital asset to any company or institution. Properly used, logos can be effective tools in identifying products, services and organizations. Now, with the help of this book, individuals of all skill levels can design effective logos.

In order to be truly great, trademarks must make an instant and brand appropriate impression in the mind of the viewer, causing the viewer to remember the company, product or service being promoted. This simple achievement is the reason one should design a logo in the first place. Maintaining a constant and consistent image in the mind of the consumer is all-important to the branding process so as to not be confusing to the consumer.