Screen (USA) has created an umbrella product support group for print-on-demand, computer-to-plate and workflow systems, the latest in a series of strategic moves aimed at positioning the company as a total digital imaging solutions provider.

The restructuring will maximize customer service performance by centralizing the functions of the Applications Support Department, Support Products Division and Inca Support within a single department at Screen's North American headquarters in Rolling Meadows, Ill.

“Customer satisfaction is often dependant on how quickly you respond to customer issues,” said Mike Fox, president. “Customers expect you to understand their situation and be able to resolve issues efficiently and effectively. The main benefit of creating this type of one-stop information source is that it ensures cross-departmental knowledge sharing.”

Screen veteran Rick Siwicki, formerly manager of the Applications Support Department, has been named to oversee the new product support group, effective December 1.

The growing emphasis on POD solutions played a decisive role in merging the three existing departments. Screen has announced recent major additions to the Truepress series digital printing systems, coupled with continued strong demand for Trueflownet-based workflow solutions and PlateRite thermal CTP devices.