Océ, an international leader in digital document management and delivery, announced that with affordable Océ digital cutsheet color technology, Mail Masters of Colorado is growing their business as a marketing resource for small businesses. The company has aggressively pursued strategies to establish leadership in their market, and in April 2009, an investment in Océ digital color technology gave them the ability to create variable full color direct mail for customers in a variety of fields.
 
“We definitely see the future of direct mail as a personalized, targeted medium that requires digital printing,” said Lynndell Epp, President of Mail Masters of Colorado, Inc. “Digital printing is growing within the mailing and printing industry, so it’s very critical for companies like ours to implement technology to offset declines in other areas of our business.”
 
Transforming into a Marketing Partner
“Mail Masters is an excellent example of a print provider making the strategic transition to marketing partner, and we’re proud that Océ color technology is key to their short-run color production solution,” said Armando Sepulvada, Executive Regional Director, Océ North America, Production Printing Systems division.
 
“We’re finding we can be a more comprehensive service provider, which in turn provides us with more opportunity,” said Epp. “As we continue to build our capabilities and reputation, in the coming year we should see our marketing services improving our bottom line even more.”
 
“Variable data communication is an important strategy for companies that are serious about improving their marketing. I tell my clients that the more personal their marketing, the better the response. Another trend is integrating printing communication with web communication, for example, sending a customer to a PURL or a campaign specific landing page,” Epp added.