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Lynx Opaque: Born to Print

Domtar Press Release

Domtar has introduced a new Lynx Opaque promotion entitled “Born to Print,” giving readers a window into the world of chopper-style motorcycles. Featured within its pages are images of colorful, motorized works-of-art and the even more colorful people who ride them. Riders are passionate about their bikes and their lifestyle, just as Domtar is passionate about producing Lynx Opaque as the perfect house sheet. The “Born to Print” promotion captures this passion and delivers it with attitude.

Targeted to the print community, the cover story begins…. “To Those Who Are Driven: You put your heart and soul into keeping machines running. Machines that print. Machines that score, fold, trim and bind. And, ultimately, the machine that is business itself. It’s hard work. But you can see the rewards at the end of every run. When you care about your craft, Domtar’s Lynx Opaque is the right foundation. Lynx Opaque is trusted by folks who spend their time making things work. And nothing works harder than Lynx Opaque.”

The chopper is a universal icon for freedom. For decades bikers have roared across the open road, their problems lying behind them in a cloud of dust. Lynx Opaque shares this trouble-free spirit. Printers who make Lynx Opaque their house sheet find freedom in the carefree, dependable performance that they have learned to rely on time-after-time. Rebel-like, Lynx Opaque goes against the grain by out-performing the competition. The Lynx “Born to Print” promotion utilizes conventional printing techniques, proving its worth to the everyday printer... Lynx truly was “born to print.”

Produced on a full conventional press, the majority of the “Born to Print” brochure was printed with conventional ink using four-color process plus a spot metallic and a dot-for-dot dull varnish, noting some variations such as a black plus spot metallic duotone plus a dot-for-dot dull varnish or, in another case, black and magenta duotone, black and yellow duotone, black and cyan duotone, black and silver duotone with dot-for-dot dull varnish. Fully detailed production notes, paper specs and stocking information can be referenced on the inside back cover and double gatefold.

Lynx Opaque is the ultimate easy rider…. Built for speed, precision-tuned for trouble-free performance, and engineered for amazing value. It’s an honest paper for hard-working businesses, and a good way for customers to make a statement about their environmental commitment -- because Lynx Opaque sheets are FSC-certified, endorsed by the Rainforest Alliance and a prestigious member of Domtar’s EarthChoice® family of high-quality, socially and environmentally-responsible papers. That means the fiber used to make Lynx Opaque comes from responsibly-managed forests, making Lynx the ideal choice for showcasing great ideas when considering quality, value and the environment.

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