Indros Group, the makers of the Easy Personalized URLs (http://www.easypurl.com) cross-media platform, announced that it now offers the creation, tracking and reporting of United States Postal Service (USPS) Intelligent Mail barcodes as a part of its industry-leading solution.

“We are the world’s first and only company to fully integrate the next generation of USPS barcode technology with a Personalized URL platform,” said Tej Kohli, co-founder of Indros Group. “The addition of Intelligent Mail barcode support into the Easy Personalized URLs software solidifies our position as the most advanced direct mail tracking and reporting platform in the industry.

Ground-breaking features of this new service include an interactive map of the United States, providing a graphical view of mail pieces delivered by state and zip code, with clickable links allowing users to drill down to individual recipients.

“Even with all these exciting benefits, the most revolutionary marketing possibility with this program is the ability to trigger personalized email communications to direct mail recipients based on the confirmed delivery of each individual mail piece. Our testing has demonstrated that this can boost direct mail response rates by 30 percent or more,” Mr. Kohli explained.

“To put it simply, Easy Personalized URLs will now be able to report mail-piece delivery along with web-response information,” said Rio Longacre, Vice President of Operations at Indros Group. “Our customers will now have a 360-degree view of information about their direct mail program, beginning from the moment their direct mailing is dropped into the mail-stream, all the way through to user response.”