HP has added HP SmartStream Director to its dynamic SmartStream workflow portfolio for print service providers.
As part of this introduction, HP has formed a new original equipment manufacturer relationship with graphic arts business flow automation technology provider Press-sense. HP will sell and support HP SmartStream Director.

HP SmartStream Director provides small to large businesses with an integrated and open workflow solution that can automate, manage, customize and optimize business and production processes from job creation through fulfillment, including online job submission, placement of variable data and integration with partner solutions.

Expected to be available in November 2008, HP SmartStream Director provides a customizable set of tools to meet both print buyer and print provider needs in various market segments, including general commercial printing, direct marketing, print publications, photo specialty, and labels and packaging.

HP SmartStream Director will integrate a wide variety of Press-sense applications and technology as well as HP tools and solutions. Key features, components and benefits to HP SmartStream Director include: