Domtar has released a new Cougar promotion entitled “Orchidaceae,” meaning the study of orchids. Featuring dramatic four-color imagery, a variety of orchids flood the printed pages to entice the eye with a breathtakingly diverse array of colors, patterns, shapes and sizes. With their ever-increasing popularity, what more elegant subjects than orchids to demonstrate the beauty and benefits of Cougar, the premium uncoated printing paper long-revered for its value and performance? Also showcased within the brochure are embossing/debossing techniques, watercolor illustrations and monochromatic imagery to illustrate the full range of Cougar’s versatility and printability, utilizing a range of Cougar cover and text weights in both White and Natural.

With a little creativity and a lot of care, the beautiful gifts of nature become even more extraordinary. Orchids captivate us with their organic elegance and endless varieties. The same can be said for Cougar. It’s easy for creativity to flourish on this balanced white sheet with its 98 brightness, smooth surface and excellent ink holdout to reproduce color so beautifully. And with its ready availability in a wide variety of weights and sizes and its surprising affordability, Cougar continues to exceed all expectations and keeps users coming back time and time again. Like the aristocratic orchid, Cougar is in a class all its own.

Enticing its recipients to step inside to the world of orchids, the outside carrier is designed in lavish watercolors to complement the enclosed brochure. Printed with conventional ink using four-color process and a dot-for-dot dull varnish on 80 lb. Cougar Natural Text, Smooth Finish, the envelope extends an intriguing invitation to discover its exotic contents.

Once inside, the brochure’s elegant front cover displays a detailed, blind sculptured emboss and a soft-touch textured coating with a dot-for-dot dull varnish to simulate a synthetic plastic sheet (without the relative high cost and environmental impact). The feel of this spot textured coating is like soft suede, a technique that is also utilized on the inside front and back covers. The blind sculptured emboss on the back cover never interferes with the fine type and ink screens printed on the reverse side of the sheet, and is additional evidence of Cougar’s steadfast performance and amazing versatility. Solid solids, soft variable screens, brilliant colors, spectacular photography, phenomenal results… all captured by Cougar. With amazing color reproduction, great value and vibrant results that always attract attention, Cougar is truly a thing of beauty.

The paper. From 70 and 100 lb. Cougar Text, and 80 lb. Cougar Natural Text, Smooth Finish, to 80 lb. Cover in both White and Natural, Cougar demonstrates its standout performance on every page. Run sheetfed, the brochure is printed six colors plus a dull varnish, four-color process with a touch fluorescent magenta and yellow for dimension, and variable line screens averaging 200-205. Readers can reference full production notes on the inside back cover.