There are more mistakes that I see often, but I will save that for subsequent columns and conversations. Just fixing a few of these will take your marketing to a whole new level and in turn your business will soar.

Al Lautenslager is the president and owner of The Ink Well in Wheaton, IL. He is a certified guerilla marketing coach and a contributing columnist to entrepreneur.com, the online version of Entrepreneur magazine. He is co-author of "Guerilla Marketing in 30 Days" and author of "Kick It Up a Notch Marketing – 25 High-Impact Marketing Strategies for Printers." Contact him at: al@market-for-profits.com.