In Part 2 of his four part series “Case of Legislation,” Tom Crouser continues his observations about leadership. This installment focuses on the need for having rules in place before discipline is needed. The best way to make sure your employees are doing what you want them to do is to make sure they know exactly what you expect.
In the first installment of a four-part series, Tom Crouser begins his investigation of the “Case of Legislation.” No, Tom’s not delving into politics. He’s advising company owners about how to lead their teams more effectively by creating and enforcing rules and regulations that govern working hours, including the limitation of demands for “flex” time. “A leader is one who leads; not one who follows the whims of those led,” he says. To do less is to invite chaos…and failure.
Some business owners hope to find a single strategic plan that will define their businesses today and in the future—one that they will never have to change. They hope for a single plan that is well thought out, that they will be able to stick to over the long term so they will have an easier time succeeding. The idea of having a business plan is essential, but a business plan that works forever and never has to be change is simply a myth. Here’s how to plan and still leave room for whatever the future brings.
Are you having problems with chaos from your employess or daily operations. Maybe its not the employees or operations as much as how the owners and management are running the business. Tom shows you how to take a look at your whole business to find all the “cracks” in your business to find where your chaos is really coming from.
In “Integrated Marketing” John Foley, Jr. lines out a real world game plan for implementing integrated marketing plans for your company and your customers. From the software and expertise necessary to get up to speed with this emerging technology to identifying prospective customers and selling the concept, Foley outlines the process step-by-step.
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Why do owners reject the idea that they should be their own best salesperson? Tom Crouser delves further into the subject of sales reluctance and what you can do to overcome it.
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Tom Crouser begins a series of articles about Inhibited Initial Contact Syndrome. Printers who engage in “analysis paralysis” in sales probably approach other things the same way. And Tom will share information about the testing and training that are available to help solve this problem.
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