SEO, SEM, FaceBook, Twitter, LinkedIn—keeping up with all the electronic and interactive marketing opportunities is hard enough. Then after you get started, you need to analyze what is working and what isn’t in order to get the most from your time and efforts. Tawnya Starr helps you through the maze and explains the ins and outs of the analytics and metrics you need to use.
Thinking of calling in an expert or consultant to help you with your marketing? Before you pick up that phone or hit “send” on that email, take time to really evaluate your own expertise. After all, no one understands what makes your business tick as well as you do! Pick a marketing activity that you know you’ll stick with and get started.
Whatever business decisions you make, it is always best to begin with the end in mind. After all, how can you be sure you’ll reach your destination if you don’t have a roadmap? Keep this in mind when designing your website and your interactive marketing strategies. Before you get started, make sure you have a clear vision of who you want to attract and what you mean to accomplish.
Are you a control freak? Tawnya Starr addresses the importance of knowing when and what to delegate to keep your Internet-based communications and marketing on the right track. Every member of your staff has a special talent. Learn to maximize their potential to improve your marketing presence as well as empowering your team!
Setting your business apart from your competitors isn’t rocket science. In fact, when you follow Tawnya Starr’s easy and intuitive guidelines, it becomes as easy as 1…2…3…4…5. So listen up and then get busy.
Tawnya Starr explains social media. She offers a brief introduction into the four primary tools—Facebook, MySpace, LinkedIn, and Twitter—and explains where printers and their businesses fit into the mix with each one.
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