Printed any best sellers lately? Whether they are produced digitally or on press, short-run, on demand books are a great niche market for many printers. In “Read Between the Lines,” QP managing editor Karen Hall sets forth the details of how to market book printing capabilities and what printers need to know before diving into this pool of business.
In this podcast from the March 2010 issue of Quick Printing we examine monochrome copier/printers, the workhorses of the small commercial printing industry. A far cry from the down and dirty black-and-white copiers of old, today’s digital output devices are fast, durable, and versatile enough to meet the complex production demands from a new breed of customer. Here is valuable advice from executives with equipment manufacturers who have a bird’s eye view of the latest developments in this field, including advice on how to make digital monochrome a key part of your profit plan.
CTP provides the economies of scale to increase ROI in the prepress department, while improving the digital/hybrid printing workflow. Today’s processless, chemical-free CTP systems offer great promise to the quick and small commercial printing segment.
This is not your father’s t-shirt iron-on. Today’s heat transfer papers can be used to create a new niche that can help differentiate youe company: By Gerry Rector
Web-to-Print services can provide your customers with the kind of convenience that helps increase loyalty while streamlining your production process.
NAQP honors the best printing efforts of the year with its PrintImage Excellence Awards. Phil Kotula’s MPX Group in Golden Valley, MN won Best of Show, which appears on our cover. Find expanded converage at www.quickprinting.com.
In an interview with Karen Hall, International Premedia Association (IPA) president Steven Bonoff shared his insights about the importance of prepress and how it is changing the face of the printing industry. He also explained the benefits of IPA membership and how prepress standards can help printers take their companies to the next level.
In “Integrated Marketing” John Foley, Jr. lines out a real world game plan for implementing integrated marketing plans for your company and your customers. From the software and expertise necessary to get up to speed with this emerging technology to identifying prospective customers and selling the concept, Foley outlines the process step-by-step.
Read digital copy here
Karen Lowery Hall is Managing Editor of Quick Printing. Well, how important are the fireworks on the 4th of July? Every project requires just the right finishing touch. In Quick Printing’s July issue, our first feature article outlines the latest trends and technology that keeps the back of the print shop humming along and profitable. Industry experts offer their opinions about how far finishing equipment has progressed and what they expect to see in the near future. The article is accompanied by a Product Roundup showcasing the latest finishing products.
Read the digital copy here
