There is a lot to be said for going green. QP executive editor Bob Hall offers up a few simple suggestions and easy to adopt practices can help you cash in on this timely and socially responsible movement – without busting your budget.
Small-format offset printing has been in decline as a percent of sales for a number of years. QP executive editor Bob Hall asked industry observers to share their insights into the possible future of this quick printing staple.
Printed any best sellers lately? Whether they are produced digitally or on press, short-run, on demand books are a great niche market for many printers. In “Read Between the Lines,” QP managing editor Karen Hall sets forth the details of how to market book printing capabilities and what printers need to know before diving into this pool of business.
Thriving beats just surviving in anyone’s book. Debra Thompson recounts how, as general manager of a Tucson print shop, practicing what she preaches helped create that company’s best year ever—despite the recession! Listen in to see how she did it.
Do you have customers who believe that dropping direct mail in favor of electronic promotions will do the job? If so, Nancy DeDiemar has some fresh ammo to help you counter their arguments. This may be one of the most important conversations printers will have with their customers this year. Make sure you are well prepared.
