Straight Talk ISA 2010: Question 1
Have you seen improvement in the business climate?
Case of Legislation, Part 2
In Part 2 of his four part series “Case of Legislation,” Tom Crouser continues his observations about leadership. This installment focuses on the need for having rules in place before discipline is needed. The best way to make sure your employees are doing what you want them to do is to make sure they know exactly what you expect.
Case of Legislation, Part 1
In the first installment of a four-part series, Tom Crouser begins his investigation of the “Case of Legislation.” No, Tom’s not delving into politics. He’s advising company owners about how to lead their teams more effectively by creating and enforcing rules and regulations that govern working hours, including the limitation of demands for “flex” time. “A leader is one who leads; not one who follows the whims of those led,” he says. To do less is to invite chaos…and failure.
Case of the Master Plan
Some business owners hope to find a single strategic plan that will define their businesses today and in the future—one that they will never have to change. They hope for a single plan that is well thought out, that they will be able to stick to over the long term so they will have an easier time succeeding. The idea of having a business plan is essential, but a business plan that works forever and never has to be change is simply a myth. Here’s how to plan and still leave room for whatever the future brings.
A World of Insight: Website Analytics Made Easy
SEO, SEM, FaceBook, Twitter, LinkedIn—keeping up with all the electronic and interactive marketing opportunities is hard enough. Then after you get started, you need to analyze what is working and what isn’t in order to get the most from your time and efforts. Tawnya Starr helps you through the maze and explains the ins and outs of the analytics and metrics you need to use.
It’s Time to Listen to the Expert In You
Thinking of calling in an expert or consultant to help you with your marketing? Before you pick up that phone or hit “send” on that email, take time to really evaluate your own expertise. After all, no one understands what makes your business tick as well as you do! Pick a marketing activity that you know you’ll stick with and get started.
Begin With the End in Mind
Whatever business decisions you make, it is always best to begin with the end in mind. After all, how can you be sure you’ll reach your destination if you don’t have a roadmap? Keep this in mind when designing your website and your interactive marketing strategies. Before you get started, make sure you have a clear vision of who you want to attract and what you mean to accomplish.
To Grow You’ve Got to Let Go
Are you a control freak? Tawnya Starr addresses the importance of knowing when and what to delegate to keep your Internet-based communications and marketing on the right track. Every member of your staff has a special talent. Learn to maximize their potential to improve your marketing presence as well as empowering your team!
5 Tips to Steal the Show: Set Yourself Apart from Your Competitors
Setting your business apart from your competitors isn’t rocket science. In fact, when you follow Tawnya Starr’s easy and intuitive guidelines, it becomes as easy as 1…2…3…4…5. So listen up and then get busy.