How to Successfully Manage One-to-One Campaign Databases
Variable data is still one of the hottest topics around, and we have a great article on tap for one of the trickiest issues involved: database management. Guest columnist Phil Rose explains in detail how to build, maintain, and use a database to build effective personalized marketing campaigns. This article includes specific advice about how to set up data fields to eliminate most errors and how to set up business rules for campaign specifics.
In this podcast from the March 2010 issue of Quick Printing we examine monochrome copier/printers, the workhorses of the small commercial printing industry. A far cry from the down and dirty black-and-white copiers of old, today’s digital output devices are fast, durable, and versatile enough to meet the complex production demands from a new breed of customer. Here is valuable advice from executives with equipment manufacturers who have a bird’s eye view of the latest developments in this field, including advice on how to make digital monochrome a key part of your profit plan.
It is one of the more frustrating tasks we mailers face: Explaining to customers why a mail piece was returned undelivered, and how to interpret the reason given for non-delivery, according to Priority Mail columnist Nancy Dediemar. And the task hasn’t been made any easier now that move update compliance is being enforced. In this podcast, she explains the ins and outs of this particular postal requirement.