What does a seemingly dead pet fish have to do with running a business? In David Handler’s unique world view, a lot! The core message is to never give up hope. In his final column for Quick Printing, David leaves us with an inspiring story about learning from adversity and using that lesson to build a stronger future. He also has a free Success Plan outline for anyone who would like to learn how to build a one-page business plan that really works.
The printing industry marches into 2010 facing challenges on a number of fronts. From printers who are trying to survive and grow in a rapidly changing landscape to the trade shows and associations that serve them, the immediate future is likely to be one big adventure. Whether or not their adventures have happy endings will require them to proactively identify and pursue new opportunities.
Join business trainer Peter Muir, in part three of his four-part podcast about how to grow and improve your business. Tackling the subjects of Marketing & Selling, Muir reveals the six reasons why people buy from you, the three types of customers, and how you can use this information to pump up sales volume and create vital and growing customer relationships. Use this information to build a more profitable future.
4 Key Focus Areas to Grow Your Business and Your Customer’s Business Too part 3: Play Now | Play in Popup | Download (217)In this second installment of his four-part podcast series about building your business, trainer Peter Muir helps you examine and evaluate your Product and Service Mix. Learn how to differentiate your company by implementing even very small changes in your product/service mix. Use the four key focus areas of your business to discover how your customers see your company—and how that viewpoint can lead you to the best and most profitable product/service offering for your individual company.
In the midst of challenging economic realities, the USPS is now beset by Do Not Mail legislation. This attack on direct mail advertising affects even printers who are not mailers because it is such a large part of their job mix. Nancy DeDiemar explains how to offer a fair counterpoint to the Do Not Mail argument and explains the benefits of this form of mailing
CTP provides the economies of scale to increase ROI in the prepress department, while improving the digital/hybrid printing workflow. Today’s processless, chemical-free CTP systems offer great promise to the quick and small commercial printing segment.
Profanity in the workplace can present serious problems. It not only undermines your company’s image, but it can lead to low employee morale, lost customers, and even lawsuits. Here are some practical suggestions for restoring professionalism to the language used in your business.
Debra explains how critical it is that managers at all levels need to mazimize the use of their leadership skills to promote growth in this tough economy and not just orgazine and plan.
This is not your father’s t-shirt iron-on. Today’s heat transfer papers can be used to create a new niche that can help differentiate youe company: By Gerry Rector
Web-to-Print services can provide your customers with the kind of convenience that helps increase loyalty while streamlining your production process.