Recently, Image Options helped transform a quarterly employee recognition campaign for a major retailer. Using VDP capabilities for the first time, Image Options printed 3,600 banners of one size and 1,500 of another size. Each banner was unique, including district, department name and dates, printed on one of seven different background themes.

“We’ve produced similar campaigns for the past three years for the same retailer and it typically took in excess of 25 hours for layout and prepress. Using HP SmartStream Designer, reproducing the identical job required only about three hours,” said Tim Bennett, chief executive officer, Image Options. “Having VDP capabilities is game changing. By being able to do more for our customers, we’re seen as a better supplier, which means we’ll get more sales and keep our existing clients loyal.”

Multi-application VDP campaigns now a reality
The HP SmartStream Designer solution can take targeted marketing campaigns far beyond the world of large format. Using different media designed from the same SmartStream Designer files, PSPs can create multi-application campaigns ranging from large-format posters for point of sale to flyers and postcards for loyalty and special-offer campaigns.

Website:
http://www.hp.com/go/GSB