Off The Wire
Lexmark Platinum all-in-one printer named as CES Innovations 2010 Design and Engineering Award Honoree
LEXINGTON, Ky., Nov. 10 /PRNewswire-FirstCall/ --Lexmark International, Inc. (NYSE: LXK) today announced that it has been named an International CES Innovations 2010 Design and Engineering Awards Honoree for its Platinum all-in-one (AIO) inkjet printer, one of eight new AIOs introduced this year for small and medium-sized business. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and members of the media to honor outstanding design and engineering in cutting edge consumer electronics products across 36 product categories.
"When we began developing the Platinum our goal was to provide solutions that go way beyond printing -- saving our customers time and money, and being recognized by the Consumer Electronics Association proves we did just that," said Paul Rooke, Lexmark executive vice president and president of its Imaging Solutions Division. "Unique features, such as our SmartSolutions, which make customers' workflow more simple and elegant, when combined with lowest black printing cost in the industry, deliver a value proposition in the AIO category that is unmatched in the small-to-medium business market."
Touch Screen Printers and SmartSolutions
The Platinum is a powerful printing device that balances design and function to match the contemporary professional's home or small office. The Platinum features four-in-one capabilities (print, scan, copy and fax) and Lexmark's myTouch technology, a Web-connected(1) touch screen that provides a superior user interface.
From the touch screen customers can access and print content directly from the Web, and Lexmark's innovative SmartSolutions enable customers to access easy-to-use applications like the Business card scan(2), Apple's MobileMe Gallery or accessing your photos from Photobucket. SmartSolutions eliminate time wasted on multiple-step processes by providing one-touch shortcuts, such as group faxing or scan to e-mail templates.
Lexmark engineers also equipped the Platinum with a feature that helps users save money and the environment - an Eco-Mode button. With one touch, users can practice green-friendly printing via an energy saving "sleep mode" and duplex printing, skipping over-complicated configuration steps.
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