Quick Printing

I must admit that after a couple of days, trade shows can get pretty tiresome. All that trekking from booth to booth and from press conference to press conference is hard on the feet and other body parts. With Print ‘09 on the horizon, I can already feel the aches and pains gathering for their pre-show warm up exercises.

So, one might think that I would welcome the idea of being able to sit in one place while the vendors bring their trade show presentations to me. For the most part, you would be right—although that might well cause a different sort of system overload.

Well, next month the Graphic Arts Show Company (GASC) is doing just that. Industry trade press editors will be flown to Chicago for a two day series of vendor presentations on what to expect at Print ‘09. We will be able to sit in one place and hear from EFI, Presstek, Kodak, Ricoh, RISO, and seven other vendors about their plans for the show.

Do I expect any blockbuster announcements? Not really. There will probably be some teasers and “heads-up” hints, but nothing earth shattering. Nevertheless, it probably will be worth the time and the posterior wear and tear because it will provide a pre-show roadmap of what to look for and where to find it. And it will give the vendors a chance to get their messages out without having to worry about conflicting events and their own trade show duties. I only hope that the presentations are not the usual deadly dull PowerPoint overkill. A dose of humor would be welcome, as would comfy chairs and a supply of Red Bull.

This entry was posted on Monday, May 18th, 2009 at 8:56 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.