Quick Printing

What’s MarketSplash? It’s Hewlett Packard’s Web-to-print service aimed at end users; in other words, aimed at those small businesses who are potential customers for quick printers.

Their website notes: “MarketSplash by HP provides all the small business marketing materials, products, and design services you need in a single, easy-to-use interface. Our brand marketing solution includes award-winning design templates, professional business cards, standout websites, traffic-driven direct mail postcards, and many more marketing products.”

So here we have another case of a printing industry vendor selling directly to potential customers of that industry. Adding insult to injury, some print jobs are routed to Staples for output. Thus far there hasn’t been any great outcry such as that which greeted Adobe’s click-through agreement with Kinko’s. That puzzles me. Maybe folks don’t think this is as big a deal as the Adobe fiasco, but I’d expect at least some protests from within the industry. Stay tuned.

This entry was posted on Monday, March 16th, 2009 at 4:02 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.