The message was right on the money:
“Sign up for paperless billing and join AT&T in its efforts to be more earth friendly and environmentally aware. View and store your monthly bills online instead of receiving paper bills in the mail. Going paperless is safe, secure, and easy…and you will save time and money each month. Visit att.com/actgreen to learn more and enroll today. It’s free, and it’s green!”
The problem was that this well-intentioned message was given its own full-page of a nine page bill. It took up about a tenth of that page. Surely they could have fit it in somewhere in the other eight pages and saved some paper.
Right message, wrong presentation.